Informed Choice is a family owned and operated funeral provider specializing in a wide selection of affordable funeral services and products. We offer guaranteed lowest cost funeral and cremation services since 2000. Informed Choice believes that it has an obligation to provide every client-family with a fairly priced funeral that truly commemorates the life of the deceased in accordance with the family’s wishes. At Informed Choice, we believe that the true value of a funeral lies not in the cost or style of the casket, but in the opportunity for the friends and family who share in the loss to express their love, respect and grief. Informed Choice is a separate business started by the Cress family in response to the small, but significant number of families interested in simplified funeral services. We operate with a lower fee structure by starting with discounted services and product choices, while requesting payment at the time of services. This combination of simplicity and dignified care promises funeral expenses well below traditional funeral home prices.