They wanted to focus on small towns and offer good food, good choices and a place to eat where customers and servers know each others’ names. It quickly became apparent that this tiny pizza stand was going to be a great success when customers lined up waiting to try this unique pizza and other delicious items like Papa’s signature Piggy Stix, hot breadsticks covered in crumbled bacon and cheese. Papa’s Pizza To Go was created with “small town USA” in mind and the mantra “think small, grow big” by offering a diverse menu to keep people coming back for more and locally focused marketing to allow restaurant owners to get-to-know their costumers. All restaurants were opened in small towns with populations from 3,000 to 6,000 and focused all aspects of the restaurant to the pace of small town life including hours, promotions, and menu.
